Keygel is priced to compete with the classic gel electrophoresis and disrupt the gel electrophoresis market.

Traditional Slab Gel Cost per sample: Material and Labor Cost to run agarose gel for 12 samples. Reagent costs mentioned here are sourced from Thermo Fisher Scientific. It is assumed that there will be no repetition of experiments due to manual errors. Labor cost is calculated based on the average hourly rate of graduate research assistants who receive a stipend, health insurance, and tuition paid for by the University. The hourly rates are predicated on the assumption that graduate students will spend 100% more time than their contracted hours on their assistantships.